National Haircare Retailer
As an always on advertiser we have built up a wealth of knowledge and insights around the habits and preferences of the customer base. As such we’ve increased the overall return on ad spend from 1-2x initially to in excess of 10x on average for the past 6 months. Our combination of diligent account service and expert application of data through long term activity has ensured that this campaign continues to be successful on a consistent basis.
- ROAS improved from 1-2x to in excess of 10x
- CPA dropped from $70 to $10
- Average basket value increased from ~$50 to ~$150
Trade Indy delivered a campaign for an internationally known smoking cessation brand, in partnership with a national chain of Pharmacists with the aim of driving intent and awareness within an audience of smokers. Through a mixture of purchase data, hyperlocal data and 3rd party audience data we were able to target the right audience and drive significant engagement from both an onsite and in store perspective
- Reached 3.4m Australian smokers and delivered 10,000 clicks to site
- When comparing exposed vs unexposed, we saw a 217% increase in store visitation
- Cost per attributed store visit was $0.97
Car Suspension Specialist
We have been running this activity since April 2020, and our activity has contributed to a record year for this national car suspension specialist. We have seen a huge uplift in bookings from 4×4 owners looking to upgrade their vehicle, as well as car owners looking for safety checks and other service items. Our cost per booking was $11 overall in the most recent month of activity.
- 160% increase in monthly ad spend since the campaign began
- More than tenfold reduction in cost per booking, from $115 to $11 in 6 months
- 2500% Increase in online bookings
Commercial Property Fund
This campaign has been with us since May 2020, with the aim of driving online enquiries from High Net Worth potential investors in commercial real estate portfolios. Through the use of detailed analysis of the existing audience on site combined with use of our AI optimisation tool we were able to zero in on this audience quickly and generate a cost per lead far lower than the $400 target.
- Ad spend increased by 402% since May
- 58% drop in cost per lead
- Overall leads on site increased threefold, resulting in a significant increase in monthly revenue for the client